Politics and the Mass Media in Britain
By Ralph Negrine.
Description
This fully-updated new edition of Politics and the Mass Media provides a comprehensive introduction to the role of mass communications in politics at all levels, from election campaigns, news reports and lobbying groups to the media activities of pressure groups.The relationship between politics, politicians and the media is a matter of increasingly contentious debate, as politicians' awareness of the importance of the media becomes more sophisticated amidst rapidly-advancing media technology and control.Providing a review of the nature and content of political communications and of re...
ISBN(s)
0415094682, 9780415094689
