The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
By Debbie Weil.
Description
Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies. In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what doesn’t, and why creating and maintaining a good blog is worth the effort. Weil demystifies corporate blogging by stripping...
ISBN(s)
1591841259, 9781591841258
