Handbook of Service Marketing Research (Elgar Original Reference)
By Unknown Author.
Description
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.'- Valarie Zeithaml, UNC Kenan-Flagler Business School, USThe Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, man...
ISBN(s)
0857938843, 9780857938848
