The Retail Revival: Reimagining Business for the New Age of Consumerism
By Doug Stephens.
Description
Traditional retail is becoming increasingly volatile andchallenged as a business model. Brick-and-mortar has shifted toonline, while online is shifting into pop-up storefronts. Virtualstores in subway platforms and airports are offering new levels ofconvenience for harried commuters. High Street and Main Street arebecoming the stuff of nostalgia. The Big Box is losing ground tonew models that attract consumers through their most-trustedassistant—the smartphone. What’s next? What’s thefuture for you—a retailer—who is witnessing a tsunamiof change and not knowing...
ISBN(s)
1118489675, 9781118489673
